I am working with a small XR company to create a brand style guide. We are currently focused on designing the logo and adjusting the color palette. Our target audience is college students (age 18-24), many of which are unfamiliar with XR and its capabilities. Based off of prior information gathered, we found that XR can seem daunting and unappealing for those who have never used it. For that reason, we aim to design a logo that is simple, friendly and inviting. Below are some of our most current ideas, but we are open to suggestions. What does the logo make you think of? What sort of emotions does it evoke? Thank you for your feedback in advance.
Here is the main logo, both in black and white and color. The primary color palette is on the bottom left.
This is an example of how the primary color palette might be used in an Instagram post. Blue conveys fidelity and technology. Orange conveys energy to appeal to the target audience,
This is an alternative logo idea.