I designed full visual identification for a new photographic brand. I also invented its name and designed its packaging. I created the website and developed marketing strategy, then solved some key production issues.
Its goal is to make it easier for beginners to enter the world of analog photography. The general idea is that together with a roll of photographic film you buy a service of developing, scanning and even return shipping of exposed film to the photolab (without the need to visit it in person).
This is probably the biggest and also the fastest project of my career.
And the plot twist is that this company doesn’t exist.