There are so many design trends that I notice but they don’t have a quick and definitive name to describe them. Below is an image from Behance. Lumpy, organic shapes, analogous color scheme, bold high contrast traditional serif face complimented by a monoline sans-serif.

I see this style a lot at Target. Chobani Yogurt has similar packaging.

My question is what do you even type in a search to get similar results?

r/graphic_design - How would you identify or categorize this aesthetic/style? Where can you even find a "rulebook" or design philosophy for these styles?

Not my work. Just a reference.



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