What would you call this type of text editing?

I got a quick question. I'm trying to figure out the name of this type of text editing. How certain parts of the text are bigger, but it all fits together. Can someone help me out with that? How would you do that in illustrator? Thanks!

https://preview.redd.it/up0q7fk6nbj61.png?width=1192&format=png&auto=webp&s=409c15978a8a5fc9086e8ed4ef2b7c276066282a

submitted by /u/Groundbreaking_Set24
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