Top Magento Development Trends for 2021
In order to hit the right chord with your potential customers, it is critically important to dig deep into the latest innovations and keep your Magento 2 store ready by adopting the latest Magento development trends.
Here are the top 5 Magento development trends that you should consider adopting into your Magento 2 eCommerce store in 2021.
1. Live Streaming
Live streaming has recently become a head-turner in marketing strategies, and the reason for this is mainly due to the fact that COVID-19 has pushed most, if not all, interactions with customers online.
Plus, video marketing is already increasing traffic for 87% of eCommerce stores, so adding live video to your Magento 2 store is only going to drive more attention and engagement.
When you communicate with your potential customers in real-time, they feel a sense of inclusivity, as live streaming can get their questions heard and answered.
Apart from this, live streaming also currently has the highest viewer retention rates, which means this medium can be of great help for spreading your brand awareness, announcements, and other important information.
As a result, all this can help you win the trust of potential customers and make more sales.
2. Voice Search
Voice search has already taken the eCommerce industry by storm.
In recent years, Voice search has contributed a lot towards enhancing customers’ shopping experience in online stores.
According to a recent TechCrunch report, the number of smart speaker users will grow by a whopping 21% in 2021.
Based on this data, integrating voice search into your Magento 2 eCommerce store can become an important parameter in order for you to stay ahead in the competition.
3. Smart Search Functionality
There is no point in launching an eCommerce store if people can’t find products through search. People nowadays don’t have the patience to sift through dozens of category pages to find the products they want.
So, it is extremely important for you to provide smart search functionality that allows your customers to easily find their desired products with a simple search query.
In fact, a study also found that 30% of eCommerce store visitors use the site search bar.
Another study found that 12% of unsuccessful searches lead to potential customers going to a competitor’s online store.
Most importantly, on-site searchers are 216% more likely to turn into paying customers.
The point is, you need to integrate a solid search engine like ElasticSearch into your Magento 2 store. ElasticSearch is one of the most popular and powerful search engines in the world. And with the ElasticSearch Magento 2 Extension, you can effortlessly integrate ElasticSearch into your Magento eCommerce store with all the modern search features and functionalities.
4. Magento PWA
Magento PWA is one of the key Magento development trends.
Magento recently launched Magento PWA Studio, a set of developer tools that allows Magento 2 store owners to transform their standard Magento 2 websites into Progressive Web Apps.
A PWA is basically a website in the form of a native mobile application. And nowadays, it is considered to be the best option to serve mobile customers, as opposed to developing and launching separate native mobile applications for Android and iOS.
The eCommerce industry is reaching new heights with more and more consumers shopping online.
But, at the same time, more and more retailers are also taking their businesses online by adopting the eCommerce business model.
Therefore, it is critically important for you to adopt the latest Magento development trends if you want to survive and thrive in today’s competitive market.
Adopting these trends will help you gain an edge in your market and come out on top.