What is the Graphic Design term for this kind of work?

In this project I did quite a few years ago, I used only the letters of a word, "leopard" to create an image representing a leopard in Illustrator. Is there a term for this?

https://preview.redd.it/3vf1leawxf261.png?width=962&format=png&auto=webp&s=4b69b598272942ef19a6c4f29263298c2840ed68

submitted by /u/VelociPrime
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