For a recent branding project, I presented 3 different concepts, and although the client didn’t go with this one, it is my personal favorite and I really liked how it turned out. The goal for this concept was to capture the balance between glamorous and boldness. The icon is a square frame, reinforced in the corners, which alludes to Safi Media’s goal of providing the resources needed for female entrepreneurs to rise to success. It also references a gem, which makes it an ideal mark to represent the vision of becoming a ‘queen’ brand.
View the full project here: https://www.creativechameleonstudio.com/work/safi-media/