I had the pleasure of designing the new logo and visual identity for a business coaching company, and am very excited to share the work as the new look is beginning to roll out!
The goal for the look was to capture a bold and empowered feeling, which is what the brand is all about. Although Safi Media focuses on female entrepreneurs, we didn’t want the identity to be frilly or cute. This led to a unique color palette that connected with the intended audience, but conveyed a sense of energy and strength. The minimalist icon had to be visually strong and memorable, while flexible to work across a wide variety of mediums. The end result was an energetic, yet professional visual system that can make it’s mark in the industry!
SEE THE FULL PROJECT HERE