TLDR: This is my first detailed presentation for a client which took almost a month to make and it got rejected.

Link to the Behance project.

So the client told me that he is not happy with the current design identity he has. “I am not happy with the current design, see if you can do something about it”

After doing a discovery session and getting to know why is the current identity now working, after 1 month of hard work and some follow up questions presented him with the following presentation. It got rejected with comments like “I am not focusing on the redesign like right now” & “It is nice but I like the designs equally as much as I like my old logo”

So what do you guys think I am doing wrong? other then not charging in advance ?

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4 variations. See the presentation for details and mockups

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