Target audience is young people and busy business persons, the drink could be consumed both at home and at the workplace as a “trendy-drink”. It contains high caffeine and rich in Vitamin B1. The energy drink is relatively inexpensive for a branded product – meaning “worth its price” (not “cheap”!).
Associated words : cool, fresh, healthy, active, successful
Translation of the german sentences in the packaging :
“Steigere deine Leistung” : Level-up your performance
“Ingwer” : Ginger
“Reich an Vitamin B1” : Rich in Vitamin B1