Users typically prefer to visit websites that load fast and fortunately, there are a lot of online tools that you can use to evaluate your website’s speed-related performance. Do you know that WordPress web hosting has a major role to play in boosting your website’s load speed?
In this article, we have shared some really easy-to-implement website speed boosting tips that would allow you to ensure optimal website performance, steady web traffic, and high sales conversion rates.
In a 2009 study conducted by Akamai, it was revealed that 47 percent web visitors prefer websites that have an average load time of 2 seconds or even less. The same study revealed that 40 percent of visitors would forego the idea of visiting a website if it takes 3 or more seconds to load.
So What Should You Do to Speed up Your WordPress Site?
We have listed some of the very useful tips to boost your website’s speed. However, it’s not necessary for you to implement all of them together. Rather, you may choose to use the ones that you can apply easily or the ones that would ensure optimal results.
1. Check With Your Cloud Hosting Provider
Check with your hosting service provider if your WordPress site is compatible with their product. You may get valuable tips from your hosting service provider on how to improve the load speed of your website and save a lot of time while performing research yourself.
2. Get a Caching Plugin Installed
Use a cache plugin to boost your website’s speed. With this plugin, you will be able to save your website’s final view for future users. Breeze is a popular WordPress cache plugin that reduces download times and boosts the overall performance of a website. Breeze is also compatible with WordPress Multisite and WooCommerce. It has capabilities for minification, database optimization, browser caching, and GZip compression. However, before you install Breeze, you should check with your hosting service provider if they have a different plugin to offer to you.
3. Invest in a Content Delivery Network (CDN)
A CDN can help you speed up the loading time of your WordPress site to a significant extent. A few examples of CDN include CloudFlare, CloudwaysCDN, and jsDelivr. CloudwaysCDN can be integrated with your WordPress site with just a single click and it would cost you only $1 per month for 25 GB. It supports HTTPs and provides global reach. Cloudfare provides visitor-stats and security protection while boosting your website’s performance. It allows for mobile optimization and operates through a global network to promote fast DNS. jsDelivr comes for free and promotes hosting of files in diverse formats, fonts, and jQuery plugins.
4. Get Rid of Plugins that Don’t Work Appropriately
Have you checked if your website’s existing plugins are functioning properly? Ineffective plugins may lead to slow website loading speeds. You can test the health of your plugins by using another plugin called Query Monitor. It is a free plugin, which would let you know about the potential issues that your website is facing. Remove plugins that don’t work efficiently. It is not a good idea to keep too many active plugins because they may adversely impact your website’s speed.
5. Use Media Files in Compressed Form
Large-sized media files reduce your website’s speed, so you should compress images and videos before uploading them to your website. WordPress comes equipped with a free plugin that would allow you to automatically reduce the sizes of all images on your website. You may also consider installing WP Compress, which is a highly acclaimed plugin for image optimization.
6. Get Your Website’s Size Compressed
Websites of smaller sizes load faster than larger-sized websites. With GZip compression that you can perform using the Breeze caching plugin you can reduce the size of the content by as much as 70 percent. Reduction in bandwidth contributes to faster load time.
7. Are Your WordPress Site and Database Are in the Same Data Center?
When your website and database are located in the same data center, it would contribute to improved website performance. This would ease up your work with the database. Check with your hosting service provider about the location of your server. Some hosting service providers even let customers know about the server locations during the sign-up process.
8. Consider Optimizing the Homepage
Optimization of your website’s home page includes taking steps to simplify its appearance, de-cluster content, and remove non-functional widgets and tools. Avoid displaying full-length posts; instead show excerpts or the first paragraph. Loading time typically increases if you display a large number of posts on the same page. Simpler and cleaner home pages load faster.
9. Update Your Website at Regular Intervals
You should keep your WordPress site up-to-date at all times. The plugins or the themes that you are using should be updated regularly. Before accepting a new patch, you must test it on a WordPress staging site to ensure its efficacy and appropriateness.
10. Consider Disabling Hotlinking
When one website makes use of the resources of another website, the phenomenon is referred to as hotlinking. For instance, if an image from your website is copied by another person and when that person’s website gets loaded, the image actually loads from your website and bandwidth and resources from your server get consumed. So you should take measures to disable hotlinking.
12. Go for Lighter Themes
WordPress has a collection of wonderful themes that feature lively content, sidebar, widgets, sliders, etc. However, this may actually reduce the speed of your hosting server. There are two ways to address this issue. Either you choose a lightweight theme or you get your theme optimized. If you own a blogging website, the standard WordPress themes are perfect. If you need themes with more detailed features, you may consider using Foundation or Bootstrap themes.
13. Regulate the Number of Post Revisions
If you have less disk and database space, you should focus on controlling post revisions. With every post revision, a new, additional copy of the post gets saved and this consumes more space in your database. This, in turn, causes issues. You should therefore focus on limiting post revisions. You may also disable post revisions, but this is not a good practice. Alternatively, you may set a certain frequency for the Autosave function. When you set an interval of 300 seconds, for example, your post would get saved automatically after every 5 minutes.
So these are a few things that you can consider trying out in order to boost the speed of your WordPress site. Check if you can implement one or more of these solutions. In case we have missed out a solution, do get back to us with suggestions.