I wish to keep it simple and minimalistic.

What the company does : Business intelligence. They provide solutions to other businesses to optimize and expand themselves. Thus the tagline “we add clarity to your ideas.”. They take pride in their accuracy and speed.

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Whose the target : Business owners, people working in large financial firms. In short, mature audience.

What I’m aiming for : graphics that can illustrate the concept of the brand while strongly identifying with their ideas of simplicity and trust.

What kind of graphics or other elements can I incorporate to make the brand stand out while explaining the concept?



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