I wish to keep it simple and minimalistic.
What the company does : Business intelligence. They provide solutions to other businesses to optimize and expand themselves. Thus the tagline “we add clarity to your ideas.”. They take pride in their accuracy and speed.
Whose the target : Business owners, people working in large financial firms. In short, mature audience.
What I’m aiming for : graphics that can illustrate the concept of the brand while strongly identifying with their ideas of simplicity and trust.
What kind of graphics or other elements can I incorporate to make the brand stand out while explaining the concept?