For context, here is the old logo…
Tavernin Logo 2016
The game is kind of a nerdy version of poker so I wanted it to have that sort of western meets vegas feel.
2020 First Attempt
I thickened up the letters and attempted to give it a fatter silhouette but a lot of people said the T looked too much like a J and I couldn’t unsee it after it was pointed out. Another user also gave me the idea to make the T and A at the start more closely mirror the N at the end.
This is where I ended up! I’m a little worried I may have pushed the design too hard and made it too busy.