I had the great opportunity to design the identity for a newer non-profit, The Concannon Family Foundation. A big focus was the family aspect of their non-profit. It was started by Tim and Amy Concannon, and their vision was to help their three adult children be able to make long-lasting impacts in the areas they each felt passionate about. This mean that the foundation itself wasn’t honed in on one area, but would rather cover a spectrum of fields. All three children were pursuing different venues for charity work, ranging from environmental issues to social justice.
Given the nature of the foundation’s beginnings, the concept that stood out most was an abstract design that captured the idea of three entities branching out from one source. The final design was a bold logomark that was expanded into a full identity system. View the full project here!