Web development trends are always changing. After they show up, some evolve for the better and last for years. Others disappear quite quickly, not leaving much of a mark. Many of the trends that started in 2019 are making their way to 2020. This article digs the web development trends a little deeper and predicts which trends will expand in 2020.
The following are some trends to keep an eye out for:
Modular design enables developers to create web pages by reusing modules and components. The alternative is to create web pages using limited templates. Using modular design, developers can dynamically visualize content with dedicated blocks. It makes development more flexible, faster, and cheaper.
It’s important to remember, however, that modular design of a web page is similar to assembling a lego set. All pieces should perfectly interlock with one another. If a three-layer module is put next to a six-layer module, the spacing in between is uneven. This can cause multi-level CSS overrides or uneven white space. As a result, your web page design will not make sense. Design carefully and test your sites before going live to avoid this.
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Design First, Not Mobile First.
Mobile-First Website Design
The mobile-first approach is a result of the ongoing growth of mobile traffic. More than half of all web traffic came from mobile devices in 2019. In fact, nearly 73% of all internet traffic is expected to come from mobile devices by 2025. As a result, Google developed a mobile-first indexing philosophy. In this approach, Google uses the mobile version of the website to determine the web page rank and quality.
Mobile-first design is now a requirement for gaining site traffic. Your websites should be responsive across all mobile and desktop devices. You can use responsive images to ensure that your media automatically fits in every mobile device screen. As a result, responsive design dramatically improves the performance and user experience of the page by displaying the content in a comfortable way.
Chatbots and Customer Support
Chatbots are growing in popularity, especially in conversational commerce. Conversational commerce is when services or items are sold via web chats, messaging services, or voice assistants. Websites are already exploring the possibilities of chatbots to increase online sales.
One example is the Amazon Echo home assistant. This conversational UI device can intelligently execute commands to buy things on Amazon, creating a personal shopping experience. By 2020, over 80% of businesses are expected to implement some kind of chatbot platform.
As a result, web developers can no longer ignore the impact of chatbots. Having chatbots on your website provides assistance whenever needed, boosts online sales, and can solve customer queries. Building a chatbot to communicate with humans and designing conversational UI is a growing demand.
Accelerated Mobile Pages (AMP)
AMP is an open source library for creating web pages. The main goal of AMP is to improve mobile user experience by providing instantaneous page loads. In addition, AMPs are more lightweight, more secure, more appealing, and responsive on any device.
Additionally, AMPs can lead to a significant increase in website traffic with more time spent on your pages. eCommerce websites that use AMP experience about 20% increase in sales compared to non-AMP pages. Businesses can take advantage of AMP to further enhance mobile websites and deliver a better user experience.
Voice search is the use of spoken language to query search engines. Modern smartphones are already equipped with a digital voice assistant like Siri and Google Assistant. In addition, AI-based smart speakers like Apple HomePod are gaining popularity. Some claim that voice-based search has replaced the traditional text-based search.
Web developers are including more voice searching methods as people gain familiarity with this technology. There are a variety of tools you can use to include these methods, including voice recognition APIs and pre-built widgets.
Modern connected technologies like IoT devices, smart homes, driverless cars, wearable tech, and smartphones are all based on massive API usage. Users can greatly benefit from these technologies. However, the development of those connections can get a bit tricky. Developers usually start the design from the user interface. They design the front-end application and only afterward integrate the API.
Traditionally, the front-end team receives the API only when the back-end team finishes working on it. The front-end team then builds a framework for testing the API. This process requires a lot of time and coordination since the front-end team is forced to wait for back-end developers. However, API-first design allows developers to develop the API and then build the product on top of it. This can speed development and eliminate the need to re-write code.
Motion User Interface (UI)
Motion UI is an approach to support transitions and animations in web development. Motion UI is a creative way to increase the conversion rates of your websites. Developers can use motion UI to create live graphics in the native app settings.
Companies can change how users interact with their brand and storytelling by using Motion UI in web development. Moreover, Motion UI is a great way to trigger emotions in users and can greatly enhance normal user activity. Developers are starting to realize the benefits of motion UI, and tools, like Lottie, becoming more common.
Hopefully, this article helped you understand the changes that are happening in modern web design and what you can look forward to. Understanding the tools available to you can ensure that your sites continue to provide users the best experience and most efficient performance. By keeping your skills sharp, and staying aware of these trends, you can have a significant advantage in 2020.